Fashion choices on display at Milan’s fashion week spark a backlash.The stigma against cultural appropriation is alive and well, including in the world of fashion. Critics took to social media this week to criticize fashion designer Gucci’s choice to have white models wear pieces that looked like traditional Sikh turbans and Muslim hijabs for its autumn and winter 2018 show.
Canadian model Avan Jogia began the backlash with a tweet asking the fashion leader why it could not have found a “brown model” to wear the turbans at Milan’s Fashion Week. He encouraged all people of color to call out cultural appropriation.
“Yo.. @gucci … I mess with you guys… but this isn’t a good look for you,” Jogia, 32, tweeted.
Some members of the Sikh community joined in raking the fashion line over the coals for using Western models, saying it is disrespectful to those who wear religious headwear. And some Twitter users called Gucci “offensive” and “irresponsible” and were incensed that white models paraded the accessories down the runway while those who wear them as a way of life are sometimes harassed.