KINSELLA: Why Trudeau’s popularity is plummeting

Justin Trudeau is less popular than Donald Trump.

Donald Trump. The most sexist, most racist, most dishonest U.S. president is more highly regarded than the Canadian prime minister. That’s hard to do, but Justin Trudeau has done it.

As far back as March, Trump was doing better than Trudeau. In that month, Ipsos found Trump’s approval rating was 43%. Trudeau’s was 40%.

In August, it got even worse. Zogby Analytics revealed that Trump had an approval rating of 51%. Trudeau was “underwater,” Zogby reported, at 43%.

And Toronto Sun pollster John Wright, of DART, has analyzed the data and come up with the same conclusion as the others. “Trudeau’s personal approval numbers are below Trump’s,” says Wright. “So more selfies won’t help.”

And therein lies the rub. Wright has put his finger on the zeitgeist: This election isn’t remotely about issues. It’s a referendum on Trudeau. And he’s been losing it.

Some time ago, a member of Trudeau’s insular inner circle told this writer that one of their biggest problems was Trudeau’s unshakeable belief that he is funny. “He thinks he’s a comedian,” said this man. “He isn’t.”

Thus, making blackface his go-to party favour. Thus, his puerile penchant for dress-up, even when it humiliates Canadians, as in the infamous Griswolds-style Indian vacation. Thus, his utterly bizarre penchant for making jokes — remember “peoplekind?” — that aren’t merely jokes. They’re jokes that render him one.

The third and final reason that Trudeau is less popular than Trump is neatly, and expertly, mirrored in the Conservative Party’s shrewd attack ad slogan: “Justin Trudeau. Not as advertised.”

Donald Trump, as detestable as he is to so many, is at least truthful about who he is. He doesn’t hide it.

Justin Trudeau, meanwhile, wears blackface to parties.

Because he’s never as comfortable as when he is wearing a mask.