L’Oreal to drop words such as ‘whitening’ from skin products

LONDON (Reuters) – L’Oreal (OREP.PA), the world’s biggest cosmetics company, will remove words referencing “white”, “fair” and “light” from its skin-evening products, a spokeswoman said on Friday, a day after Unilever (ULVR.L) made a similar announcement in the face of growing social media criticism.

Unilever and L’Oreal are two big players in the global market for skin whitening creams used in many Asian, African and Caribbean countries where fair skin is often considered desirable.