Justin Trudeau: the rise and fall of a political brand

Excerpt: “Trudeau’s contrast with Trump was successfully memefied when the two leaders met in February 2017. Trump’s opening salvo with other world leaders had been an uncomfortably long, domineering handshake. Days earlier, Shinzō Abe, Japan’s prime minister, had been left reeling after a grip that dragged on for 19 seconds. Trudeau agonised for weeks about finding a technique that could show he was capable of holding his own, but which wouldn’t antagonise the man now at the helm of Canada’s largest trading partner.

Eventually, he and his team decided on a combination handshake and shoulder grab. According to Politico, Trudeau and his senior aides spent part of their flight to Washington DC practising it. The rehearsal paid off: Trudeau was hailed around the world for the handshake he unleashed on Trump. Viral videos of the seconds-long power struggle overshadowed a visit in which Trudeau stood by silently – later telling reporters that it was not his place to lecture another country – as Trump unapologetically defended his controversial travel ban.”

Link to Source: https://www.theguardian.com/world/2019/aug/22/justin-trudeau-the-rise-and-fall-of-a-political-brand