Has Tim Hortons become uncool? Why the iconic chain doesn’t appeal to younger generation

“I’m one of the people who wouldn’t enter a Tim Hortons. It’s not the number or variety of items available at Tim Hortons that keeps me away. The addition of a vegetarian hamburger or an “uncomplicated latte” does little to persuade me to walk in and give them a try. I don’t go to Tim Hortons for the relatively straightforward reason that I don’t think it’s very good. I imagine I speak for a lot of people when I say that I would rather buy a better cup of coffee somewhere else. For me, and I assume many others, it’s simply a matter of taste.

We’ve all heard a great deal about the products and industries millennials are accused of butchering: breakfast cereals and chain restaurants, department stores and processed foods. You don’t need to be a market researcher to understand the reason these industries are failing to appeal to a younger generation of consumers. They’re failing to appeal because they’re not particularly good.”

Full article: https://nationalpost.com/entertainment/has-tim-hortons-become-uncool-why-the-iconic-chain-doesnt-appeal-to-younger-generation?utm_term=Autofeed&utm_medium=Social&utm_source=Twitter#Echobox=1572310341