First, create 14 separate political campaign websites, all in the name of the candidate you support.
Then, obscure the fact that you created those websites. Put them up online without your name.
Once that’s done, redirect all of those websites to the the websites of your main opponent. That is, make it look like your opponent is doing dirty tricks. When, in fact, you are the one doing the dirty tricks.
Then get it all to the media.
That, it is alleged in a major court action, is what happened to Ryan Williams, the former Conservative MP for the Bay of Quinte riding. In last year’s election, Williams’ main opponent was Liberal Chris Malette. It was always going to be a tight race. Every advantage mattered.
So, someone – and Williams now knows who – registered no less than 14 separate internet domains. Then, as noted, they pointed all of those domains to Ryan Williams’ side. Giving the impression, ipso facto, that Williams was involved in some pretty shady behaviour.